Our client is a private hospital.
We are seeking an accomplished and strategic Marketing Director to lead and oversee all marketing activities. The ideal candidate will have a proven track record in healthcare marketing, exceptional leadership skills, and the ability to drive growth through innovative marketing strategies. This role is critical in positioning the hospital as a leader in patient care and ensuring our services are effectively communicated to the community.
Responsibilities:
- Develop and implement a comprehensive marketing strategy that aligns with the hospital's goals and objectives.
- Oversee the creation and execution of marketing campaigns to promote hospital services, specialties, and medical programs.
- Conduct market research to identify trends, opportunities, and competitive positioning, and apply findings to marketing strategies.
- Manage the hospital's brand identity and ensure consistent messaging across all marketing channels.
- Lead digital marketing initiatives, including website management, SEO, SEM, social media, and email marketing.
- Foster relationships with key stakeholders, including physicians, department heads, and community leaders, to support marketing initiatives.
- Plan and coordinate events, health fairs, seminars, and other community outreach programs to enhance the hospital's visibility and engagement.
- Monitor and analyze the performance of marketing campaigns, using data to drive decision-making and optimize ROI.
- Manage relationships with external vendors, advertising agencies, and media partners.
- Oversee the marketing budget, ensuring efficient allocation of resources to maximize impact.
- Lead, mentor, and develop the marketing team, fostering a culture of innovation, collaboration, and excellence.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred.
- Minimum of 10 years of experience in both local and international marketing, with at least 7 years in a leadership role, preferably in the healthcare or hospitality industries.
- Deep understanding of healthcare marketing, patient acquisition strategies, and regulatory compliance.
- Proven ability to develop and execute successful marketing strategies that drive growth and brand awareness.
- Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- Proficiency in digital marketing tools, CRM systems, and analytics platforms.
Good in both Thai and English.
If you are interested, please submit your CV by clicking the 'APPLY' or send it to pacita.phaohusara@jac-recruitment.com
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