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APAC Product Manager

Job title: APAC Product Manager
Location: Chon Buri
Specialisation: Engineering & Manufacturing
Salary: THB 1,440,000 - 2,040,000 (Annual)
Reference: PR/117026
Job published: April 03, 2025 10:22
Work Arrangement: Onsite
Salary package:       120,000 - 170,000 THB
Location:                   Chonburi
  • Develop short-term (e.g., quarterly, annual) and long-term (e.g., 3-5 year) strategic objectives for product lines.
  • Create and execute strategies to achieve these objectives, considering market trends and competitive landscape
  • Identify market opportunities and initiate new product development.
  • Define product specifications and justify product introductions based on market research and financial analysis.
  • Manage the entire product launch process, from concept to market availability.
  • Track key performance indicators (KPIs) such as volume, revenue, margin, inventory levels, SKU count, distribution, and pricing.
  • Analyze data to identify trends, opportunities, and potential issues.
  • Make data-driven decisions to optimize product performance.
  • Gather and analyze market and competitive intelligence.
  • Evaluate the product portfolio and identify gaps or rationalization opportunities.
  • Align product strategy with overall business strategy.
  • Recommend and implement product line changes, including rationalization and extensions.
  • Ensures product compliance with regulations.
  • Gathering competitive intelligence: This involves researching competitor products, pricing, marketing strategies, and market share.
  • Prioritize "Market Pull" over "Technology Push," focusing on understanding and meeting customer needs.
 

Qualifications:

  • Bachelor’s degree in marketing, Business Management or related field required.

  • Commercial experience to know Global markets. Strong financial acumen to understand margin implications on product level and drive margin improvements of the product/solution offering.
  • Minimum or equivalent of 2-3 years product management and new product development experience, preferably in appliance or another manufactured goods market segment.
  • Relevant experience in product design, testing or agency approvals.
  • Analytical and problem-solving skills.

  • Strong communication and time management skills

  • Fluent in English.